Transmedia Storytelling
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.
So, to follow the guidelines of Henry Jenkins’ idea of transmedia storytelling
“Transmedia storytelling is a process. Elements of a fiction get dispersed across multiple media for the purpose of creating a coordinated entertainment experience.”
As we have already discussed, Pokemon is incredibly versatile as far as how the content is dispersed.
“A transmedia text does not simply disperse information: it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life.”
Within the game, some of the main goals and roles are: travelling as a Pokemon trainer, catching all of the Pokemon (remember the slogan: “Gotta catch 'em all!”), getting all of the gym badges, defeating the Elite Four, and completing side quests.
Included with the games HeartGold and SoulSilver was a physical device called the Pokewalker. Players were encouraged to transfer a Pokemon from their games to it and keep it in their pockets as they walked around during their days. For each step, the Pokemon inside gained experience points and could even level up.
Included with the games HeartGold and SoulSilver was a physical device called the Pokewalker. Players were encouraged to transfer a Pokemon from their games to it and keep it in their pockets as they walked around during their days. For each step, the Pokemon inside gained experience points and could even level up.
With the trading cards, goals are simple: collect as many trading cards as possible, trade them with friends, battle them with friends, and if you’re really good at the game and really lucky, attend special events like the tournaments mentioned above.
 |
| Pokewalker |
How audience of Pokemon attach themselves to the franchise and what role do they play in the transmedia storytelling?
Creating an online component to your documentary film + online interactive component;
Pokemon Wiki is a fandom website that has all the information of Pokemon in it from games, anime, TV series, comic and etc.
The webpage will have news update of Pokémon’s latest release games and anime episodes. People can interact and discuss the topic on the website and can even see other fans twitter post about Pokemon.
Audience attaches themselves to these franchises of Pokemon from playing their games. The main series of games in Pokémon is divided into 6 different generations. Each generation features a new region, with new Pokémon to catch and new places to explore. The main games and their spin-offs, the anime, the manga, and the trading card game are all updated with the new Pokémon properties each time a new generation begins. There were originally a total of 151 Pokémon (beginning with Bulbasaur and ending with Mew), but it has increased to 719 in X/Y.
Therefore, the audience will keep up with the Pokemon series by playing the games.
Hosting a live event to complement a recent project on a needy cause;
Pokemon has released an augmented reality game called Pokemon GO that is very popular, it quickly became a global phenomenon and was one of the most used and profitable mobile apps in 2016, having been downloaded more than 500 million times worldwide by the end of the year. It was credited with popularizing location-based and augmented reality technology, promoting physical activity, and helping local businesses grow due to increased foot traffic.
In April 2018, they have an event call Pokemon GO earth day clean up event that you can play the game and clean up the environment at the same time.
This is how it works:
- 1,500 players cleaning up trash: Unlock 2x Stardust when catching Ground-, Water-, and Grass-type Pokémon
- 3,000 players cleaning up trash: Unlock 3x Stardust when catching Ground-, Water-, and Grass-type Pokémon
There are still many upcoming events that will keep the audience engage with Pokemon GO.
For more events:
Pairing interactive website with book release are ways of building audience engagement across platforms.
As mention above, Pokemon Wiki has every franchise update information in it. The audience can know everything about Pokemon like their latest release games, character, anime episodes and comic on the website.
Comments
Post a Comment